Shop History of Nike Nike, Inc.
The company operates in more than countries and employs over people across six continents. Initially, the company operated as a distributor for Onitsuka Tiger, the Japanese shoe maker. In the first retail store was opened. They became extremely popular among the runners: Among the main tasks are: Strategic Planning The mission of Nike corporation is: SWOT analysis is an extremely powerful tool because it helps to identify priorities and create a common vision of achieving the goals set.
Also, only by taking into consideration the components of general environment: Other branded products are not so strong; - Spoiled publicity because of accusations of poor working conditions and workforce exploiting in the developing and newly industrialized countries.
These companies also use international approach to management and business; they are very profitable and have similar problems with publicity. At the same time Nike remains the market leader due to its cost efficient marketing, effective advertising and research and development.
Nike uses strategic planning and various planning techniques in its activity. Among the planning techniques that Nike uses are: Converse and Jordan brands are examples of divisions created around specific products while Nike design is a functional department.
Each department has subdepartments, responsible for handling particular tasks. In Nike, employees report to divisional managers and divisional managers report to the CEO. Operations department is used to provide proper communication between divisions.
Nike is an innovative company and such organizational structure helps it to handle research and development measures.
Also, because of the global competition Nike has to react to changes quickly and make rapid decisions. Carrying most of the features of matrix structure, Nikes organizational structure facilitates timely and quality decision making.
Leadership and management are different categories and not always can a single person carry two of the roles simultaneously. Leadership style is a certain manner of implementing plans, influencing and motivating people.
From 4 to 6 leadership styles are usually differentiated by the scientists. Most widespread classification includes: On the top levels of Nike Corporation laissez- faire leadership style is applied as separate departments get relatively much freedom in their decision-making process while top management motivates and transfers the vision of the company to ensure keeping to mission and goals.
At lowers levels of the organization various leadership styles are used depending on the cultural peculiarities of the population that lives on a particular territory. All Nike managers are required to communicate in a similar style across the company.
The company has a powerful digital intranet to provide effective communication between Nike headquarters in Beaverton and the international offices. To get relevant feedback from the customers Nike actively uses social media means. To communicate its values to the target audience Nike uses designated spokespersons that often base their speeches on inspirational stories and motivate the listeners.
Managerial Controls Management is relatively decentralized in Nike. It means that much freedom in decision-making is delegated to lower levels of management. The benefits of such approach are: Feedforward, concurrent and feedback controls are made using the specially designed software.
Nike has a powerful digital intranet to ensure proper communication between headquarters and international offices.Bill Bowerman: Bill Bowerman Bowerman and Phil Knight, one of the athletes whom Bowerman had coached, each contributed $ and manufactured pairs of the new lightweight shoes.
The venture was the foundation for Nike Inc., which was named for the Greek goddess of victory.
In Bowerman retired from the Nike board of. MORE: Are you a sneakers lover? You must be aware of the famous brand Nike that offers high class and expensive shoes.. These Nike shoes are popular among all age groups starting from a kid to that of the aged!
It brings prestige to the one wearing and with the concept of growing faster, Nike launches schwenkreis.com. There would be a survey conducted on basis of which a code for $ Athletics West is an American running team formed by Bill Bowerman, Phil Knight and Geoff Hollister in At the time, America had no definitive running program for young athletes to continue competing outside of college.
Knight once said of Bowerman's importance to the company, "If coach (Bowerman) isn't happy, Nike isn't happy Occupation: Track and Field coach, Co-founder of Nike, Inc. Nike emanated from two sources: Bill Bowerman's quest for lighter, more durable racing shoes for his Oregon runners, and Knight's search for a way to make a living without having to give up his love of athletics.
In , Phil Knight, a business major at the University of Oregon and a miler on the track team, shared with his coach, Bill Bowerman, a dissatisfaction with the clumsiness of American running shoes. Nike spares no expense when it comes to telling the stories of Phil Knight, Bill Bowerman, Steve Prefontaine, and the founding of the company.
Here’s what goes on these days around the Nike.