Analyis of the marketing strategy of lg

Scrambling—and, by all accounts, failing—to conclusively diagnose the problem, Samsung blamed defective batteries produced by its subsidiary, Samsung SDI, initiated a recall of one million phones, and continued shipping replacements it deemed safe, powered by components from another manufacturer.

Analyis of the marketing strategy of lg

BusinessFive Forces Apple Inc. Porter developed this model in and since then it has come to be widely used to analyse the profitability and attractiveness of industries.

Analyis of the marketing strategy of lg

The focus of the model is on five important forces that are a part of every industry and market. These competitive forces can be affected or exploited to increase profitability. Mangers can form strategies based on the strength of these forces to improve the profitability of their businesses.

It is also one of the most valuable brands in the world. Apple has been through several ups and downs since its foundation. In the past several years it has released products that are known exclusively for excellent design and quality.

The fundamental focus of Apple is innovation which has driven its growth and success. The five forces that can affect the competition and profitability of Apple are: Bargaining power of suppliers: Apple has managed a complex chain of suppliers that are spread globally over several nations including US, China, Taiwan, Japan, Brazil, Mexico and several other small and big nations.

Apart from that Apple products are not developed entirely by any single supplier. While one part may be supplied by a supplier in Taiwan, another by a Brazilian or the Japanese supplier and the final assembly may be completed in China. In this way, Apple also maintains excellent control over its suppliers.

While the switching costs may be very low for Apple, in case of the suppliers, they would not like losing their business with it. There is no threat of forward integration by the suppliers either.

Bargaining Power of Customers: While the bargaining power of individual customers in the case of Apple or its competitors is low, it is not so in the case of customer groups or markets. For example in the last few years Apple has lost a huge market share in the Asian markets in PC industry to competitors like Lenovo.

So, when considering the collective bargaining power of the customers in individual markets, it is high. Still, over time while in the world market, the clout of customers has increased, that of Apple has reduced.

One important factor that has worked in the favor of Apple is brand loyalty which has led to high Iphone sales. So, the bargaining power of buyers can be considered as weak to moderate. Threat of New Entrants: If the threat of new entrants has remained relatively weak for Apple, then it is primarily due to two factors.

Still, the threat comes from the existing players. For example, Google has introduced its smartphones that can be good options for the customers who cannot afford Apple products. While Apple products are unique and innovative, they are premium priced. This is where Google and Lenovo have been able to take away market share from Apple.

So, while the threat of new entrants in Laptops and smartphone market is low, existing tech giants can diversify into these areas. Even Amazon offers competing products like Kindle and had introduced its Fire smartphone which could not be a big success.SWOT analysis needs to be a key part of your overall small business plan strategy and process.

It helps you to define your weaknesses and the threats to your business, as well as helps you to build on your organization's strengths and the external opportunities available.

[Show full abstract] strategy for the wireless telecommunications industry. The usage and payment records of Canadian post-paid wireless customers are examined over a year study period.

There is a lot to be said for valuing a company, it is no easy task. If you have yet to discover this goldmine, the satisfaction one gets from tearing apart a companies financial statements and. The marketing mix of LG discusses the 4 P's which make such a strong brand as LG. In this, the product line and depth of LG are major gives tough competition to Samsung and other top brand companies due to its ability to have a complete chain of products.

Further the report then will analyse the LG’s Target Market f or Television& their Marketing Strategy especially in Singapore. In the last part, some recommendations will be of f ered f or the improvement of the LG’s marketing strategy.

Competitive analysis in the Marketing strategy of LG – The high brand visibility in the market, shelf visibility, adequate supply in the market LG is making it sure that the products are reaching to the customers whenever there is a demand through its extensive reach, thereby creating a competitive edge over competitors.

Apple Inc. SWOT Analysis & Recommendations - Panmore Institute