In fact, radio alone reaches almost million American listeners each week.
Email us or call Radio time tested methods For over 20 years, our customized research has enabled radio stations to increase listenership by capitalizing on the latest listening trends.
Whether testing music, morning show personalities, or interested in changing formats, our innovative research methods can help with all of your research projects. We are committed to providing relevant, reliable, and actionable answers to your issues and questions by employing these time-tested methods: The testing is done in a focus group environment with each listener controlling a meter so that they can register their "feelings".
The results, displayed in an EKG-like readout can be monitored from the viewing room.
RealTime Meter Methodology combines the elements of a Focus Group, along with some realtime dialog about what listeners like and dislike about News Talk programs and Advertising Campaigns. Music Analysis Study An Music Analysis Study consists of Radio station research screened groups of targeted listeners evaluating "hooks" of songs.
Each song is scored according to its familiarity, appeal, and fatigue. In addition to evaluating individual songs, a great deal can be accomplished in a Music Test. Depending on the needs of the station, we evaluate different music mixes, test marketing concepts, and other areas of concern.
As one of our most widely utilized research methodologies, Harker Research is constantly working to remain ahead of the competition in providing the most reliable research and the fastest turnaround. We provide Call-Out research through our in-house Call Center and online.
Targeted listeners evaluate up to 30 songs, indicating familiarity, appeal, and fatigue for each song tested. Twenty years of experience has taught us the best methods to compile accurate and timely information. Reports can be customized according to the station's needs. Perceptual questions can also be provided as part of Call-Out research.
Strategic Market Profile The Strategic Market Profile is the cornerstone of a station's understanding of their market. The Market Profile is a carefully designed telephone and online based quantitative study that examines the critical issues confronting a station. Market Monitor Market Monitoring provides custom listening data to monitor market changes.
Focus Groups Focus groups are small carefully selected groups of target listeners who discuss radio stations and programming with a trained moderator.
These discussion groups enable us to quickly assess changes in the market, as well as help us respond quickly to competitive moves. Focus groups serve as a quick indicator of how well marketing or programming changes are taking hold and whether fine-tuning adjustments are necessary. Focus groups can also help identify key issues and set priorities for quantitative research to maximize the value of perceptual studies.
While the small sample is not designed to be extrapolated to the general population, face-to-face discussions with listeners can help us generate ideas, questions, and issues worth further investigation. For more information, please visit our Focus Group page. Marketing Development Study Even in a PPM world outside marketing is critically important to the ultimate success of a radio station.C95 is Saskatoon's Number One Hit Music Station.
The maps are designed to guide station- planning efforts to improve reception and develop new services, including new FM and TV stations and translators, as well as HD radio and mobile TV.
Stations appear as icons in the mapping window. Colorado Public Radio (CPR) produces and curates in-depth and meaningful news and music, establishing thoughtful connections to Colorado for listeners seeking to be informed, enlightened and.
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Edison Research is a respected provider of thought leadership across the media spectrum, working with radio stations, cable networks, print publications, Internet ventures, record labels, TV stations and sports franchises.
Every year we conduct audience research for over media properties. The FCC’s new incubator program, designed to grow the number of women and minority owners, would also allow established operators an .