Company Analysis Product Description: The product of choice is a tablet computer which will have touch screen function.
Visit our website http: Apple or "the company" is engaged in design, development and marketing of personal computers PCsmedia devices, and portable digital music players.
The company also sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The company primarily operates in the US. It is headquartered in Cupertino, California and employed 76, people as of September 29,including 72, full-time equivalent employees and 3, full-time equivalent temporary employees and contractors.
Through the integration model, both horizontally and vertically, the company was able to build non replicable and sustainable competitive advantages.
However, as the market growth shifts to emerging markets, Apple's price positioning will impact competitiveness. Strengths A combination of horizontal and vertical integration created formidable competitive advantage Apple has over the years followed integration both horizontally and vertically and as a result emerged as a formidable competitor.
The company's multiple devices provide horizontal integration. Apple has presence across main digital media devices of computing and mobile communications. Through PCs, tablets, smartphones and other devices, Apple aimed at offering a whole range of associate products and devices.
Apple through vertical integration connected the user experience across the devices. The company offers hardware, software, content, services and also retails its products creating vertical integration.
Manufacturing hardware gives complete control over design aspects and quality of products in the market. In addition to the hardware, the company also built strong software and content business which is equipping Apple with several competitive advantages.
The Tablet pc swot operating system spans across multiple devices and includes content and application. Consequently, switching to a competitor becomes difficult due to the dependence on iOS.
Another key integration aspect that has enabled Apple to gain competitive advantage is the content offering. The company's content base is large and is shared across all devices through iTunes.
In addition to the above, the company also engages in retailing. This helps Apple to have control over successfully positioning its products to the end user. Apple has followed a vertical integration strategy to build a formidable competitive advantage.
The company's business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software, and services.
The vertical integration provides control over the entire user experience or process from hardware to software which facilitates higher customer loyalty and provides lock-in. Apple enjoys a favorable competitive environment provided by the user dependence on iOS which enables it to earn incremental earnings by offering all associated devices.
In the era of convergence this is a huge competitive advantage.
Apple's sustainability of market share stems from the fact that it was able to successfully connect its devices with each other and one generation of devices with the next.
Successful product lines driving the growth Apple has a string of successful product launches which created a halo effect and the company was able to drive its market share. According to industry estimates, sales of portable compact disc CD players were still more than double those of Moving Picture Experts Group-2 Audio Layer III, mp3 players during the holiday season ofwhen the iPod was launched.
But between the third quarters of andsales of the iPod increased over six folds indicating the massive success of iPod. Inthe estimates indicate that about million iPods were sold since its launch.
Following iPod was the iPhone which saw Apple's success build in the smartphone market. Since its launch, iPhone captured increasing market share and displaced the then mobile phone market leader, Nokia.
By the end of third quarter ofiPhones accounted for 3. The product gained traction and the market share was three times higher by the end of third quarter of The success resonated with each launch of iPhone.
Apple sold one million of its new 3G iPhones in the first three days of its debut while it took the first iPhone 74 days to sell a million. The success continued and with its most recent releases, Apple again commanded record selling of its iPhone. With intermittent bumps when Android and Samsung gained market share at a faster pace, the company's iPhones emerged as the fastest growing smartphones.
Duringthe company sold million iPhone units an increase of This indicates that the company enjoys pricing power and despite premium pricing it is able to enhance growth. Apple's foray into tablets market also witnessed unprecedented success.
Apple released the first iPad in and soldunits on the first day and sold three million in 80 days. DuringApple sold But in tablet Apple Inc. main competitors can be categorised as HP, Dell, Toshiba who are competing Apple’s tablets and have ability and innovation to compete its new launched revolutionary device “iPad”.
SWOT Analysis is a useful technique for understanding company’s Strengths and Weaknesses, and for identifying both the Opportunities open to the company and the Threats which are faced by the company.
The United States Multitouch Screen Tablet PCs Industry Market Research Report is a professional and in-depth study on the current state of the Multitouch Screen Tablet PCs industry. The report provides a basic overview of the industry including definitions, classifications, applications and.
Aug 14, · Clarification of Question by paul_swot-ga on 14 Aug PDT I think what I am looking for is "hobby"-homepages, where people tell about their experiences with a tablet PC . What is a SWOT Analysis? It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something.
See WikiWealth's SWOT tutorial for help.
The PC market is going through a sizable decline, as casual users are opting for tablet devices. Apple’s revenues from the Mac made up 27% of its total revenues in FY, which went down to 12%. Furthermore, the report pin points a Medical Tablet PC Sales business overview, SWOT analysis and revenue share of the key players in the Global market. Customization of the Report: This report can be customized to meet the client’s requirements. Introduction SWOT analysis SWOT analysis can also be called as SLOT analysis which is a strategic planning or direction for making decision based on available resources to determine valuate the Strength, Weaknesses/limitations, Opportunities, and Threats involved in a .
It is known for its technologically advanced products such as mobile phone, tablet, TV/audio/video, camera, camcorder, home appliance, pc, peripherals, printer, memory cards and other Show More Samsung Swot Analysis: Samsung.